Google Ads and SEO, what is best for your business
Updated: Jul 24, 2019
Google Ads is the service by Google that allows you to place your website link/landing page, chatbot link to the top or any other place on the search panel, when a prospective customer is searching for your product or service.
SEO (Search Engine Optimization) on the other hand is a non paid service, within which you would have to invest time and resources to optimize your website with the right keywords to organically rank on the first page of relevant google searches for your product or service. It is a non paid service if you have the skills and the time to do it yourself.
On the key questions for a business is which one should we choose and if we should do both.
The answer to that question is subjective to a few factors:-
Depending on how much working capital your business has before it has enough sales/revenue to turn profitable, is the key thing to consider in defining which route to take to market your business digitally.
Mostly all business owners have the natural goal of turning profitable asap. With that emotion in mind, it is best you start focusing on both SEO and Google Ads.
Because, SEO is going to take time, and the earlier you start the better. In the meanwhile you could also use Google Ads so your business continues generating leads.
The second most important factor is how much budget you have to generate leads for the business. The more the better, especially in the first year of operations, because within that period you would have found the best recipe that works for your business, with regards to lead acquisition cost, customer acquisition cost and customer retention costs, which will help you define the best marketing funnel for your ROI.
If you are looking for any of the following services for your business, we offer a no obligation Free Consultation session, which you can book here.